Jesus drinking Coca-Cola?
posted by Ashto
An Italian film showing Jesus Christ drinking Coca-Cola sparked such strong protest from the soft-drinks giant that it blocked the film's Easter weekend premiere, the film makers said.The film "7 km from Jerusalem (7km da Gerusalemme)" is about an Italian advertising executive who is soul searching after losing his job and marriage. He flies to Jerusalem, where he runs into Jesus.
According to local press reports, he offers the returned Christ a can of Coca-Cola and, seeing Jesus drinking the beverage, thinks: "What a testimonial!"
Apparently Coca-Cola disagreed.
"The multinational's Italian unit sent a legal letter forcing the elimination of the scene in which Jesus drinks the well-known beverage", the producers said.
Italian media reported that the company felt that the use of its brand was unacceptable and could get the company a bad image.
The director, Claudio Malaponti, said that if further talks were unsuccessful, the scene would indeed be cut. "This recasting requires about 20 days and the hope is to be able to have in cinemas by the end of April", Malaponti was quoted as saying on the Web site.
Reuters
According to local press reports, he offers the returned Christ a can of Coca-Cola and, seeing Jesus drinking the beverage, thinks: "What a testimonial!"
Apparently Coca-Cola disagreed.
"The multinational's Italian unit sent a legal letter forcing the elimination of the scene in which Jesus drinks the well-known beverage", the producers said.
Italian media reported that the company felt that the use of its brand was unacceptable and could get the company a bad image.
The director, Claudio Malaponti, said that if further talks were unsuccessful, the scene would indeed be cut. "This recasting requires about 20 days and the hope is to be able to have in cinemas by the end of April", Malaponti was quoted as saying on the Web site.
Reuters
Labels: movie
